The most stand out feature of this product is the consistency. Silicone based serums are smooth, silky, and fluid. This one, however, is sort of like a soft, non-sticky gel. It comes out of the bottle in blobs, not in a little puddle of serum like I'm used to, but once it's been spread out it feels much like a silicone serum, albeit one with less slip.
I apply this to my wet hair, along the mid-lengths and ends. A small amount goes a long way - although I don't think it would be particularly easy to overdose on this, as it is quite light textured and absorbable - if you spread a bit on the back of your hand, it's absorbed into the skin quite quickly.
I don't think that this has a huge effect on frizz when applied to wet hair - while it certainly lubricates the hair and adds some moisture, the effect on frizz is fairly minimal. Applying a small amount to dry hair smoothes down any flyaways and imparts a bit more moisture, with pretty much the same effect as with the Extra Shiny serum.
For me, this isn't a HG product - it's nice, and if you're looking for a very light, non-oily serum, or looking for a bit more moisture post-wash, then it might be a good buy. Don't go expecting a major decrease in frizz though.
If you'd like to try this one for yourself, you can get it for £4.99 for 50ml from Boots or from Naked's website.
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