Review: Bobbi Brown Everything Mascara

This review originally appeared as part of a mascara mini-review roundup on British Beauty Blogger. She generously provided the mascara for us to review free of charge.

Bobbi Brown's Everything mascara is presumably named because of its claim to "lengthen, thicken, and define for maximum fullness", which is pretty much everything you could want out of a mascara. And I would certainly agree with the name, but for different reasons: with this one tube, you can get a variety of looks by varying the number of coats. The first coat gives a natural effect, suitable for the most subtle of day looks; the second adds a little more drama; the third coat takes lashes to full-on night time glamour.

Not only does it look good, it feels good too: the lashes are left soft and flexible, not crunchy, and hold a curl for most of the day. Despite the fat, deeply bristled brush, it's hard to mis-apply and make a mess on your eyelid; the brush comes out of the tube just lightly coated with mascara. And the wear is great; I saw no flakes or smudging until I'd been wearing it for a good 16 hours, which is an admirable performance.

If, like me, you like full-on lashes at all times, then the three-coat-layering thing is probably going to be too much effort to bother with every morning, however good the wear. If you're the kind of person who varies the amount of mascara you use, you'll probably like this, as it really is everything in one.