Showing posts with label lime crime. Show all posts
Showing posts with label lime crime. Show all posts

Mineral makeup - is it time to cut out the middleman?

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A few years ago, the internet exploded with mineral makeup companies. Their product was natural, inexpensive, easy to wear and came in a huge range of shades. To me it seemed like the perfect solution for acquiring lots of amazing shades on a budget, without putting my skin in danger from iffy cheap ingredients, and my drawers swiftly filled with lots of little hand-labelled sample pots. It's very cheap and it's a fun way to try out colour. Plus, mineral shadows are easy to blend and hold tight in place over a layer of UDPP.

Anastasia of Lipsticks and Lightsabers has a newsflash for me however
- it seems many mineral makeup companies frequently just repackage wholesale micas at a hugely inflated price. And those wholesale pigments come from just one of two suppliers, whose prices are absolutely tiny in comparison. Claims of uniqueness, hand-blended-ness, exceptional quality or in fact any USP seem pretty flimsy in the light of this revelation. It's the same stuff, in a different jar, and it's five times the price..?

Is it money for nothing? Widespread outrage at LimeCrime Cosmetics' prices and suggestive website copy suggests so. After testing the prettily packaged vibrant shades sold by Doe Deere, Anastasia is pretty sure she's been duped.

Since these products are all sold online in any case, it does seem to make a lot more sense to go straight to the source for your mineral colours if you're going to be cranking up the ol' Paypal account. And maybe have a go at mixing your own shades into the bargain. After all if so many small internet "companies" are doing it, it can't exactly be rocket science, can it?

TBK Trading's kits (see pic above) provide everything you need to get started. Their EZ Eyeshadow Kit costs around the same as a single high-end eyeshadow ($19) and allows you to mix over 25 of your own custom shades.
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Lime Crime launch - thoughts and impressions

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The Unicorn Queen appears, without ceremony, among the bloggers and PRs standing around in the white light of Space NK.


We are early. Only a few of us are here, and she is introduced to us much like anyone else in the room, a small figure in elegant fancy dress. She's remarkable perhaps for her flame-red hair (curly but without a hint of frizz), her flounced and ruffled outfit, her sage green suede heels, or the flawlessness of her skin. But certainly not in the way she's presented to us. There are no fanfares or chariots. She stands before us motionless for a second before I reach out and shake her hand, and she begins to speak in a quiet dreamy voice.


As we small talk, I observe the unusual perfection of Doe's makeup and outfit. So much effort must have gone into this look, and yet the result betrays no sense of artifice at all. She wears long false lashes, and two black beauty spots are painted onto her face. It should look affected and yet it doesn't at all. It's part of her.


When I think of internet "celebrities", I think "hunched over monitor", I think "unkempt, delusional" and I think "sense of self that has no bearing on reality". I certainly don't imagine a person who looks just as boldly stunning in person as she does on the Photoshopped pages of her website. But Doe Deere lives this persona utterly, looks the part completely, and is perfectly at home in her fairytale. Her fantasy IS her reality, and is expressed with every inch of her body. She lives her dream. Whether that is a good thing or not is open to question.

From what you've read about her scheming ruthless business practices and underhand blogger-muzzling tactics, you'd probably expect Doe to be something of a diva in the flesh, and for her personality to be as distinctive as her outfit. However not even the most ardent of her detractors could have made that accusation after seeing her at the launch this evening. If anything she's, well... vague, and spaced out. Perfectly nice, pleasant to talk to, but she doesn't make a splash in the room. She's happy to chat, and there's no sense of snootiness or reserve, but she is still somehow quite detatched.

The PRs lining the walls make sure everybody is fed and watered (cupcakes and bubbly) and shepherd us all into trying on the Lime Crime lipsticks and having our pictures taken (a professional photographer has been drafted in, and we're told we'll get the pictures for use on our blogs).

Our own pictures are shown here. 

There's nothing much more to be said about the lipsticks - Temptalia's review (to give a good example) is exhaustive. The colours are bright, but some are lacking finesse - some colours stain the lips and are drying. The tubes are bright pink, the unicorn print is fun but not to everybody's taste. They're probably not worth the £14 Space NK are selling them for, although they're by no means bad lipsticks. The red is lovely. The blue would require serious lip-prepping to look good. I like the orange, but I am probably in the minority.

Nobody at the launch discussed repackaging with Doe. Nobody uttered the words "duct tape dress" or "animal shelter" in her presence. No-one reiterated any of the accusations from the now-infamous Examiner thread.

Maybe we should have taken Doe to task, tried to get some answers for the many fellow bloggers she's upset. But at her own launch? Surely she's entitled to enjoy her own party, and we as guests would be acting pretty shoddily to deliberately make her uncomfortable in that context. And to attack such a mild-mannered, whimsical being just wouldn't have seemed OK, even if we had had the will to. (Maybe that was an intentional effect - I don't know.)

We asked one of Space NK's PRs if they were aware of Lime Crime's reputation online. Yes, was the answer - but it's the products that are important, and the brand itself. Lime Crime's ability to recruit hordes of young fans has a strong appeal, it seems, as Space NK look to branch out to a new demographic of shoppers.


For the many wishing Doe Deere comeuppance for her various reported misdemeanours, note the track record of Space NK's new brands in recent years. We've seen niche ranges launch with a Space NK exclusive, sit on the shelves, and disappear in months. Think Sonia Kashuk brushes. The Lime Crime/Space NK allegiance may too be short-lived.

Only time will tell.
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Things we learned today...

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A few bits of news garnered from the online beautyscape today;

Liz Earle is to be sold to Avon in a bid to bring the brand international exposure. Founders Liz Earle and Kim Buckland will remain in the driving seat of the brand, which will operate as a "stand alone" line within Avon. This has to be one of the unlikeliest pairings I've ever heard of - independent UK niche brand joining up with multi-national conglomerate? I can only imagine the price must have been very very right! (Source - Evening Standard). Sparklz & Shine has provided this link to Liz Earle's blog, which gives us the skinny from her perspective.

Lime Crime lipsticks, which will be launched in Space NK next month, will be retailing at £14. This is still more expensive dollar-for-dollar than the US RRP of $16, but is less of a mark-up than most people seem to have been expecting. We in the UK are getting only the lipstick to start with, (not the eye colours) in 10 shades. (Source - press info from SpaceNK)

Muji skincare will be launching at the end of this month (so not long to wait!) - and will be available from muji.co.uk. We get two skincare regimes for different skin types, and three sorts of cleanser - oil, milk and gel. The oil looks particularly tempting. Source - Beauty Woo Me.
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Breaking News: Lime Crime To Be Stocked in SpaceNK

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Yes, really.  According to Doe Deere, SpaceNK will be stocking her range of cosmetics in April 2010.  The line itself has attracted criticism in the past, both for its products and its business practice of threatening bloggers with legal action for less than glowing reviews, and asking for non-positive comments to be removed.

I don't have an opinion on Lime Crime's products, as I've never used them, but I'm not too sure that the childlike, sometimes garish packaging is going to fit in too well with the aura of sophisticated luxury I expect from SpaceNK.  I'll be curious to see what kind of prices are being charged; common opinion already seems to be that Lime Crime Cosmetics are overpriced for their quality, and given that US products usually incur a hefty markup when they arrive in the UK, I'm wondering just how high the price of a Lime Crime lipstick is going to be.

What do you think?  Will you be purchasing Lime Crime from SpaceNK in April?
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