Imju Fiberwig Mascara

I'm going to file this one under "stuff I just don't get". Imju is a Japanese brand I've never encountered before and is now a Sephora exclusive. It was launched here with some fanfare and the email newsletter intrigued me enough to include a Fiberwig mascara in one of my recent orders. After all, what's not to love about "dramatic length" and "false eyelash-like" results?

Just the part where it doesn't deliver.

The thing about mascara is that performance varies based on the shape and texture of one's lashes. Certain formulas adhere differently to people's lashes because of length, thickness and level of curl. That's why one person gets phenomenal results from a mascara that does nothing for their friend. And speaking of diddly squat, that's exactly what I see whenever I test Fiberwig. While you can clearly see that the mascara contains tiny fibers that are supposed to stick to your lashes and make them look much longer, they simply do not adhere to my lashes, so I can't see any added length. As the photos reveal, there's also no volume or any other defining action.

Bottom line: Utterly useless for me.

Imju Fiberwig Mascara ($24) is available from Sephora online and in store.

Photos and bloodshot eyes are all mine. For reference- In these pictures I'm not wearing any other eye makeup except the Fiberwig mascara and a dab of YSL Touche Eclat so you don't drown in my dark circles.