New and Notable at Shoppers Drug Mart - Vera Wang, RoC, Maybelline and L'Oréal!

RoC Instant Deep Wrinkle Filler - 10ml - $49 - formulated with Hyaluronic Acid, it re-plumps the skin immediately and reduces the look of deep wrinkles by up to 40% in just four weeks. Ideal for targeting the appearance of deep wrinkles around the mouth, forehead and eyes.  It's packaged in an syringe-like pump so it's good for getting the product right where you need it if you can get past the somewhat creepy way it looks like a needle.  I tried it out on this annoying wrinkle I have been getting above my lip by sleeping on my stomach and it really does immediately give a filling effect that makes it disappear so I'm hooked!
RoC Complete Lift Lifting Face & Neck Roll-on - 50ml - $49 - clinically proven to provide instant and ongoing visible skin firming and lifting results in the areas most prone to sagging and provides a two mm lift in the look of skin around the jawline.  Improvements in the skin's lifted look can be seen in just two weeks.  I think the best part is the really big roll-on applicator which feels nice and cool on the skin and also makes it easy to apply it quickly!

Maybelline Fit Me Collection - a shade-aligned system of foundation, concealer, powder and blush meant to perfectly harmonize with your skin.  It is specially formulated to allow skin to breathe without clogging pores while providing a fresh, natural face.  The line consists of:
Fit Me Foundation - $10.49 - with a unique translucent base combined with ultra-lightweight refined pigments which allows the foundation to give an excellent replication of your skin's natural shade while providing a natural coverage.  In 18 shades. I'm happy to see it has a decent SPF of 18.
Fit Me Powder - $10.49 - a lightweight, blendable formula with a natural, non cakey finish to apply flawlessly and match every skin tone.  In 18 shades that correspond with the foundation shades.
Fit Me Concealer - $10.49 - conceals imperfections without hiding the skin's natural radiance.  In 6 shades.
Fit Me Blush - $10.49 - with a silky soft texture that blends easily for soft, fade-free natural colour that lasts. In 12 shades.
Fit Me Bronzer - $10.49 - same deal as the blush in 3 shades.
L'Oréal Root Rescue - $9.99 - 10 minutes to a root-less life!  It has 100% grey coverage, low ammonia gel formula, a quick precision applicator and comes in 12 shades: 3 Soft Black, 4 Dark Brown, 4R Dark Auburn, 5 Medium Brown, 5G Medium Golden Brown, 6 Light Brown, 6A Light Ash Brown, 6R Light Auburn, 6.5G Light Golden Brown, 7 Dark Blonde, 8 Medium Blonde and 9 Light Blonde

L'Oréal The Onesweep Eye Shadow - $13.99 - with an applicator that fits your eye shape it's meant to give you perfect application of 3 colours in one easy sweep.  Available in 8 combos:  Natural for blue, brown, green or all eyes and Playful for blue, brown, green and all eyes.
L'Oréal Double Extend Eye Illuminator - $14.99 - a lengthening mascara on one end and an illuminaing topcoat on the other.  Available in 4 colours:  Black Copper for blue eyes, Black Bronze for green eyes, Black Quartz for brown eyes and Black Crystal for all eyes.