Calvin Klein held an event recently to introduce their new coverage level system - I knew I was in for a good time when I was offered a white rose at the door by a hottie in boxer briefs!
The girls from the blo - Blow Dry Bar at 2195 Bloor Street West were also on hand to perk up our work weary tresses - when they turned me from frizzy to sleek and fabulous in 10 minutes, I had to wonder why I don't flat iron my hair more often! Better yet, I need one of the blo girls to come over to my house everyday and do it for me!
Other then being too short, I now really understand why I would be a terrible model, these girls were roaming around in their knickers! I have to say, it did make the new coverage level system easy to understand when you saw it first hand - Calvin Klein bras are now identified by three distinct levels of coverage - each level is differentiated by cup coverage, as well as strap and band width: 1- envy - less coverage, more revealing; 2 - perfectly fit - everyday coverage, classic comfort; 3 - seductive comfort - more coverage, more support.
Along with the coverage level system, Calvin Klein has launched a website in Canada where you can get more info, check out videos and take a quiz to get a $10 off coupon at the Bay for your next Calvin Klein bra purchase. You can check it out at:
www.ckuncover.ca - Lisamarie -
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