Diesel

After launching the Be Stupid campaign, Diesel’s next step is the creation of an entirely new and stupid society... an interesting concept. Think "Jersey Shore" stupid but with better-dressed people!

While I was looking for a couple of YSL TV commercials I saw in France to post, I stumbled across these commercials for Diesel...Forget the "Be Stupid" campaign, here we've got a new absurd world: Assland! And before you ask, this is not the title of Lisamarie's favorite porno, it's Diesel's Argentinian campaign for 2010. Really.There is even a training video in case you'd need help to kick ass.